In today's world of ever-changing microtrends, “convenience culture” and instant gratification, consumer behaviour has become increasingly emotion-driven and shaped by the rapid cycles of social media trends. Once a product goes viral, it's instantly available at the tip of our fingers - we buy it, the hype goes up and then falls just as quickly. This creates a self-perpetuating cycle, fuelled by our fear of missing out (FOMO) and desire to stay socially visible.  Think Labubu's for example....

Opinion piece In parallel with his economic isolationism, the Trump administration is waging a calculated ideological campaign against...

President Donald Trump’s 100 days in office has been entropic. Trump’s sweeping tariffs on the global economy averaging a hefty 28% – the...